To get persons to read your blog is a rough job.  By purely beginning a blog there is no guarantee that anyone will see it.  The same kind of marketing strategy you would do for a new business is the same that would be needed for your blog.

The first step to success is search engine optimization (SEO).  You would need to include explicit keywords which would be based on what your prospective readers would be searching for.  However, you need to write for the reader first.  You should write your post then go through it and find the keywords that are applicable to the topic.  Try not to over do it which incorporating them.  If your blog post gets confusing or loses meaning decrease your keyword usage or simply scrap those and use different ones.

Secondly for successful blog marketing you need to utilize social media marketing.   To send new blog posts automatically to Facebook and Twitter you would need to use feed tools that are available.  Facebook and Twitter are frequently used by blog readers and this would allow your blog post to go viral easier and faster.  The followers of your blog would be able to retweet and share new posts to friends and followers alike.

The third step of the blogging marketing tactic is blog submission.  Blog submission websites is a place where blog readers go to search for content that is of interest to them.   This can be for both post specific or general blog submission.  There are different places that you can submit you blog to such as Technorati, BlogCatalog, and Blogarama.  Bookmarking or post specific submission can be done to websites like StumbleUpon, Digg, and delicious.  Try to include on your blog social book marking buttons as well.  This permit your readers bookmark remarkable posts that can be shared with their followers and friends.

If you utilize these marketing approaches it will assist in ensuring that your blog is noticeable to those persons who are interested.